Who We Are

EtechAll (“we,” “us,” or “our”) provides roofing lead generation and automation services to roofing contractors across the United States. Our website is located at etechall.com/roof-automation.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, fill out a form, or use any of our services. By using our website or services, you agree to the practices described in this policy.

If you have questions about this policy or how we handle your information, please contact us at support@etechall.com.

Information We Collect

Information you provide directly

When you fill out a form on our website, book a strategy call, or communicate with us, we may collect:

• Your first and last name
• Your business name and type
• Your email address
• Your phone number (mobile or business)
• Your business location (city, state)
• Information about your current lead volume and marketing activities
• Any other information you choose to share in messages or forms

Information collected automatically

When you visit our website, we automatically collect certain technical information, including:

• Your IP address and general geographic location (city/country level)
• Browser type, version, and operating system
• Pages visited, time spent on each page, and referring URLs
• Device type (desktop, mobile, tablet)
• Date and time of your visit

Information from third-party sources

We may receive information about you from advertising platforms (such as Google Ads or Facebook Ads) if you interacted with one of our advertisements before visiting our website. This information is limited to aggregated performance data and does not include personally identifiable information unless you complete a form on our site.

How We Use Your Information

We use the information we collect for the following purposes:

To provide and improve our services

• Schedule and conduct your free strategy call
• Set up and manage your automation system if you become a client
• Send you updates, reports, and information about your account
• Respond to your questions and support requests
• Improve our website, services, and onboarding process

To communicate with you

• Send call reminders and follow-up messages after your strategy call
• Share relevant resources, tips, or updates related to roofing lead generation
• Notify you of changes to our services or this privacy policy

For marketing purposes

• Send occasional emails or SMS messages about our services (only with your consent)
• Run retargeting campaigns on advertising platforms using your email or phone (you can opt out at any time)
• Analyze which marketing channels drive the most qualified leads

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We share your information only in the following limited circumstances:

Service providers

We work with trusted third-party companies that help us operate our business. These include:

• CRM and scheduling tools (e.g., GoHighLevel, Calendly) — to manage appointments and client records
• Email and SMS platforms (e.g., Mailgun, Twilio) — to send communications
• Analytics providers (e.g., Google Analytics) — to understand website usage
• Payment processors (e.g., Stripe) — to handle billing for clients
• Cloud hosting providers — to store and serve our website

All service providers are contractually required to protect your information and may only use it to perform services on our behalf.

Legal requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transfers

If EtechAll is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

With your consent

We may share your information for any other purpose with your explicit consent.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and help us understand how visitors use the site.

Types of cookies we use

• Essential cookies: Required for the website to function correctly (e.g., maintaining form state). These cannot be disabled.
• Analytics cookies: Help us understand traffic patterns and page performance (e.g., Google Analytics). We use this data in aggregate form only.
• Marketing cookies: Allow us to measure the effectiveness of our advertising and serve relevant ads on platforms like Google and Facebook. These are only active if you have not opted out.

Your cookie choices

Most web browsers allow you to control cookies through their settings. You can choose to disable cookies entirely, though this may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

To opt out of interest-based advertising, visit optout.aboutads.info or optout.networkadvertising.org.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Strategy call leads (non-clients): Information is retained for up to 24 months from your last interaction with us, after which it is deleted or anonymized.
• Active client records: Retained for the duration of the client relationship and for up to 5 years after the relationship ends, for legal and accounting purposes.
• Email and SMS communication logs: Retained for up to 3 years.
• Website analytics data: Retained for up to 26 months.

You may request deletion of your personal information at any time (see Your Rights below). We will honor deletion requests subject to any legal obligations we have to retain certain records.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Rights available to all users

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information (“right to be forgotten”).
• Opt-out of marketing: Unsubscribe from marketing communications at any time using the link in any email or by replying STOP to any SMS.

Additional rights for California residents (CCPA)

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we have collected (with certain exceptions).
• The right to opt out of the sale of personal information. Note: We do not sell personal information.
• The right to non-discrimination for exercising your privacy rights.

Additional rights for EEA/UK residents (GDPR)

• The right to restrict processing of your personal data.
• The right to data portability — receive your data in a structured, machine-readable format.
• The right to object to processing based on legitimate interests.
• The right to withdraw consent at any time where processing is based on consent.
• The right to lodge a complaint with your local supervisory authority.

To exercise any of these rights, contact us at support@etechall.com. We will respond within 30 days (or sooner where required by applicable law).

Security

We take the security of your personal information seriously and implement industry-standard safeguards, including:

• SSL/TLS encryption for all data transmitted to and from our website
• Access controls limiting who within our team can view personal data
• Regular security reviews of our third-party service providers
• Secure, password-protected systems for storing client records

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you in accordance with applicable law.

Children’s Privacy

Our services are intended solely for business owners and professionals aged 18 and older. We do not knowingly collect personal information from children under the age of 13 (or under 16 in certain jurisdictions).

If we become aware that we have inadvertently collected personal information from a child under the applicable age threshold, we will delete that information immediately. If you believe we have collected information from a child, please contact us at support@etechall.com.

Third-Party Links

Our website may contain links to third-party websites, tools, or resources (such as scheduling platforms or industry resources). These third-party sites have their own privacy policies, and we are not responsible for their content or practices.

We encourage you to review the privacy policy of any third-party site you visit. The inclusion of a link on our website does not imply our endorsement of that site or its privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the “Last updated” date at the top of this page
• Post a notice on our website homepage for 30 days
• Send an email notification to active clients

Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal information, please reach out. We take privacy seriously and are committed to addressing your concerns promptly.